Services Marketing Cases in Emerging Markets An Asian Perspective /
| Awdur Corfforaethol: | |
|---|---|
| Awduron Eraill: | , , |
| Crynodeb: | X, 184 p. 28 illus., 24 illus. in color. text |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Cham :
Springer International Publishing : Imprint: Springer,
2017.
|
| Rhifyn: | 1st ed. 2017. |
| Pynciau: | |
| Mynediad Ar-lein: | https://doi.org/10.1007/978-3-319-32970-3 |
| Fformat: | Electronig Llyfr |
Tabl Cynhwysion:
- Service experience and co-creation
- Service branding and Servicescapes
- Transformative services.