Market Entry in China Case Studies on Strategy, Marketing, and Branding /

Market Entry in China Case Studies on Strategy, Marketing, and Branding /

書目詳細資料
企業作者:	SpringerLink (Online service)
其他作者:	Prange, Christiane (Editor)
總結:	VI, 231 p. 37 illus., 16 illus. in color. text
語言:	英语
出版:	Cham : Springer International Publishing : Imprint: Springer, 2016.
版:	1st ed. 2016.
叢編:	Management for Professionals,
主題:	Marketing. Strategic planning. Leadership. International economic integration. Globalization. Business Strategy and Leadership. Emerging Markets and Globalization.
在線閱讀:	https://doi.org/10.1007/978-3-319-29139-0
格式:	電子圖書

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