Market Entry in China Case Studies on Strategy, Marketing, and Branding /

Market Entry in China Case Studies on Strategy, Marketing, and Branding /

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Prange, Christiane (Editor)
Summary:	VI, 231 p. 37 illus., 16 illus. in color. text
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:	1st ed. 2016.
Series:	Management for Professionals,
Subjects:	Marketing. Strategic planning. Leadership. International economic integration. Globalization. Business Strategy and Leadership. Emerging Markets and Globalization.
Online Access:	https://doi.org/10.1007/978-3-319-29139-0
Format:	Electronic Book

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