Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress /
| Corporate Author: | |
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| Other Authors: | , |
| Summary: | XXXII, 922 p. text |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Edition: | 1st ed. 2016. |
| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-319-24184-5 |
| Format: | Electronic Book |