Strategic Communication for Sustainable Organizations Theory and Practice /

Bibliografski detalji
Glavni autor:	Allen, Myria (Autor)
Autor kompanije:	SpringerLink (Online service)
Sažetak:	XX, 308 p. 2 illus. text
Jezik:	engleski
Izdano:	Cham : Springer International Publishing : Imprint: Springer, 2016.
Izdanje:	1st ed. 2016.
Serija:	CSR, Sustainability, Ethics & Governance,
Teme:	Business ethics. Communication. Sustainability. Environmental management. Strategic planning. Leadership. Public administration. Business Ethics. Media and Communication. Environmental Management. Business Strategy and Leadership. Public Administration.
Online pristup:	https://doi.org/10.1007/978-3-319-18005-2
Format:	Elektronički Knjiga

Sadržaj:

Sustainability and Communication
Changing Paradigms, Shifting Societal Discourses and Organizational Responses
Legitimacy, Stakeholders and Strategic Communication Efforts
Understanding Pro-environmental Behavior: Models and Messages
Transformational Organizational Change, Reinforcing Structures and Formal Communication
Using Communication to Create Environments That Empower Employees
Facilitating Group Collaboration and Enhancing Supply Chain Conversations
Our Shared Journey Towards Sustainability.

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