Strategic Communication for Sustainable Organizations Theory and Practice /

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Allen, Myria (مؤلف)
مؤلف مشترك:	SpringerLink (Online service)
الملخص:	XX, 308 p. 2 illus. text
اللغة:	الإنجليزية
منشور في:	Cham : Springer International Publishing : Imprint: Springer, 2016.
الطبعة:	1st ed. 2016.
سلاسل:	CSR, Sustainability, Ethics & Governance,
الموضوعات:	Business ethics. Communication. Sustainability. Environmental management. Strategic planning. Leadership. Public administration. Business Ethics. Media and Communication. Environmental Management. Business Strategy and Leadership. Public Administration.
الوصول للمادة أونلاين:	https://doi.org/10.1007/978-3-319-18005-2
التنسيق:	الكتروني كتاب

جدول المحتويات:

Sustainability and Communication
Changing Paradigms, Shifting Societal Discourses and Organizational Responses
Legitimacy, Stakeholders and Strategic Communication Efforts
Understanding Pro-environmental Behavior: Models and Messages
Transformational Organizational Change, Reinforcing Structures and Formal Communication
Using Communication to Create Environments That Empower Employees
Facilitating Group Collaboration and Enhancing Supply Chain Conversations
Our Shared Journey Towards Sustainability.

مواد مشابهة