Market Entry into the USA Why European Companies Fail and How to Succeed /
| 主要な著者: | , |
|---|---|
| 団体著者: | |
| 要約: | XVIII, 125 p. 33 illus. text |
| 言語: | 英語 |
| 出版事項: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
| 版: | 1st ed. 2016. |
| シリーズ: | Management for Professionals,
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| 主題: | |
| オンライン･アクセス: | https://doi.org/10.1007/978-3-319-17124-1 |
| フォーマット: | 電子媒体 図書 |
目次:
- The Case for Culture in Expansion Strategy
- Your Company's Value Proposition in the US
- Defining and Exploring in the US Market
- Determining the Organization's Cultural Fit in the US
- Ready to Go to the US? - Key Strategic Steps
- Sustaining Your Business Investment in the US.