Market Entry into the USA Why European Companies Fail and How to Succeed /

Market Entry into the USA Why European Companies Fail and How to Succeed /

Bibliographic Details
Main Authors: Drews, Ralf (Author), Lamson, Melissa (Author)
Corporate Author: SpringerLink (Online service)
Summary:XVIII, 125 p. 33 illus.
text
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Management for Professionals,
Subjects:
Marketing.
Strategic planning.
Leadership.
Cultural property > Protection.
Marketing research.
Business intelligence.
Business Strategy and Leadership.
Cultural Resource Management.
Market Research and Competitive Intelligence.
Online Access:https://doi.org/10.1007/978-3-319-17124-1
Format: Electronic Book
Table of Contents:
  • The Case for Culture in Expansion Strategy
  • Your Company's Value Proposition in the US
  • Defining and Exploring in the US Market
  • Determining the Organization's Cultural Fit in the US
  • Ready to Go to the US? - Key Strategic Steps
  • Sustaining Your Business Investment in the US.

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