Social Commerce Marketing, Technology and Management /

Social Commerce Marketing, Technology and Management /

Chi tiết về thư mục
Những tác giả chính: Turban, Efraim (Tác giả), Strauss, Judy (Tác giả), Lai, Linda (Tác giả)
Tác giả của công ty: SpringerLink (Online service)
Tóm tắt:XXI, 320 p. 52 illus.
text
Ngôn ngữ:Tiếng Anh
Được phát hành: Cham : Springer International Publishing : Imprint: Springer, 2016.
Phiên bản:1st ed. 2016.
Loạt:Springer Texts in Business and Economics,
Những chủ đề:
Business information services.
Marketing.
Operations research.
IT in Business.
Operations Research and Decision Theory.
Truy cập trực tuyến:https://doi.org/10.1007/978-3-319-17028-2
Định dạng: Điện tử Sách
Mục lục:
  • Introduction to Social Commerce
  • Tools and Platforms for Social Commerce
  • Supporting Theories and Concepts for Social Commerce
  • Marketing Communications in Social Media
  • Customer Engagement and Metrics
  • Social Shopping: Concepts, Benefits, and Models
  • Social Customer Service and CRM Contents
  • The Social Enterprise: From Recruiting to problem Solving and Collaboration
  • Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
  • Strategy and Performance Management in Social Commerce
  • Implementing Social Commerce Systems.

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