Social Commerce Marketing, Technology and Management /
| Hoofdauteurs: | , , |
|---|---|
| Coauteur: | |
| Samenvatting: | XXI, 320 p. 52 illus. text |
| Taal: | Engels |
| Gepubliceerd in: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
| Editie: | 1st ed. 2016. |
| Reeks: | Springer Texts in Business and Economics,
|
| Onderwerpen: | |
| Online toegang: | https://doi.org/10.1007/978-3-319-17028-2 |
| Formaat: | Elektronisch Boek |
Inhoudsopgave:
- Introduction to Social Commerce
- Tools and Platforms for Social Commerce
- Supporting Theories and Concepts for Social Commerce
- Marketing Communications in Social Media
- Customer Engagement and Metrics
- Social Shopping: Concepts, Benefits, and Models
- Social Customer Service and CRM Contents
- The Social Enterprise: From Recruiting to problem Solving and Collaboration
- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
- Strategy and Performance Management in Social Commerce
- Implementing Social Commerce Systems.