Social Commerce Marketing, Technology and Management /
| 主要な著者: | , , |
|---|---|
| 団体著者: | |
| 要約: | XXI, 320 p. 52 illus. text |
| 言語: | 英語 |
| 出版事項: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| 版: | 1st ed. 2016. |
| シリーズ: | Springer Texts in Business and Economics,
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| 主題: | |
| オンライン･アクセス: | https://doi.org/10.1007/978-3-319-17028-2 |
| フォーマット: | 電子媒体 図書 |
目次:
- Introduction to Social Commerce
- Tools and Platforms for Social Commerce
- Supporting Theories and Concepts for Social Commerce
- Marketing Communications in Social Media
- Customer Engagement and Metrics
- Social Shopping: Concepts, Benefits, and Models
- Social Customer Service and CRM Contents
- The Social Enterprise: From Recruiting to problem Solving and Collaboration
- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
- Strategy and Performance Management in Social Commerce
- Implementing Social Commerce Systems.