Social Commerce Marketing, Technology and Management /
| Egile Nagusiak: | , , |
|---|---|
| Erakunde egilea: | |
| Gaia: | XXI, 320 p. 52 illus. text |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
| Edizioa: | 1st ed. 2016. |
| Saila: | Springer Texts in Business and Economics,
|
| Gaiak: | |
| Sarrera elektronikoa: | https://doi.org/10.1007/978-3-319-17028-2 |
| Formatua: | Baliabide elektronikoa Liburua |
Aurkibidea:
- Introduction to Social Commerce
- Tools and Platforms for Social Commerce
- Supporting Theories and Concepts for Social Commerce
- Marketing Communications in Social Media
- Customer Engagement and Metrics
- Social Shopping: Concepts, Benefits, and Models
- Social Customer Service and CRM Contents
- The Social Enterprise: From Recruiting to problem Solving and Collaboration
- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
- Strategy and Performance Management in Social Commerce
- Implementing Social Commerce Systems.