Social Commerce Marketing, Technology and Management /
| Hauptverfasser: | , , |
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| Körperschaft: | |
| Zusammenfassung: | XXI, 320 p. 52 illus. text |
| Sprache: | Englisch |
| Veröffentlicht: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Ausgabe: | 1st ed. 2016. |
| Schriftenreihe: | Springer Texts in Business and Economics,
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| Schlagworte: | |
| Online-Zugang: | https://doi.org/10.1007/978-3-319-17028-2 |
| Format: | Elektronisch Buch |
Inhaltsangabe:
- Introduction to Social Commerce
- Tools and Platforms for Social Commerce
- Supporting Theories and Concepts for Social Commerce
- Marketing Communications in Social Media
- Customer Engagement and Metrics
- Social Shopping: Concepts, Benefits, and Models
- Social Customer Service and CRM Contents
- The Social Enterprise: From Recruiting to problem Solving and Collaboration
- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
- Strategy and Performance Management in Social Commerce
- Implementing Social Commerce Systems.