Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Obal, Michael W. (Editor), Krey, Nina (Editor), Bushardt, Christian (Editor)
Summary:	XXV, 896 p. 11 illus., 5 illus. in color. text
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:	1st ed. 2016.
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:	Marketing. Strategic planning. Leadership. Sales management. Business Strategy and Leadership. Sales and Distribution.
Online Access:	https://doi.org/10.1007/978-3-319-11815-4
Format:	Electronic Book

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