Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Obal, Michael W. (Editor), Krey, Nina (Editor), Bushardt, Christian (Editor)
Summary:XXV, 896 p. 11 illus., 5 illus. in color.
text
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Marketing.
Strategic planning.
Leadership.
Sales management.
Business Strategy and Leadership.
Sales and Distribution.
Online Access:https://doi.org/10.1007/978-3-319-11815-4
Format: Electronic Book

Internet

https://doi.org/10.1007/978-3-319-11815-4

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