B2B Marketing Guidebook - Vol. 1 The Strategic Foundations of Next Generation B2B Marketing /

B2B Marketing Guidebook - Vol. 1 The Strategic Foundations of Next Generation B2B Marketing /

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Seebacher, Uwe (Editor)
Summary:XIV, 672 p. 202 illus.
text
Language:English
Published: Cham : Springer Nature Switzerland : Imprint: Springer, 2025.
Edition:2nd ed. 2025.
Series:Contributions to Management Science,
Subjects:
Marketing.
Management.
Sales management.
Sales and Distribution.
Online Access:https://doi.org/10.1007/978-3-031-91183-5
Format: Electronic Book
Table of Contents:
  • Part I: Introduction, Framework, and Current Status of B2B Marketing
  • 1.1 Next Generation B2B Marketing
  • 1.2 Full Steam Ahead Towards Industry 5.0 - The Question Is Not If, but How
  • 1.3 B2B Marketing Ecosystem
  • 1.4 The B2B Marketing Maturity Model – Your Path to Predictive Profit Marketing
  • 1.5 MarTech in B2B Marketing: The 2030 Edition
  • Part II: Practical Concepts and Methods
  • 2.1 B2B Marketing Strategy – Finding the Needle in the Haystack
  • 2.2 The Marketing Canvas – A Template for Powerful Go-to-Market Strategies
  • 2.3 Navigating Agile Marketing
  • 2.4 Branding or No Branding – An Introduction to B2B Branding
  • 2.5 Employer Branding as a Turbo for B2B Marketing
  • 2.6 Why You Should Think Strategically About Marketing Automation
  • 2.7 Marketing Automation as an Organizational Framework
  • 2.8 Marketing Automation – The Perfect Process Model for Implementation
  • 2.9 Grow, Cooperate, or Fail – How Medium-Sized B2B SMEs Can Ride the Wave of Digitalization in Marketing
  • 2.10 Successful Lead Management – Nothing’s Gonna Stop Us Now
  • Part III: Case Studies (Digital Transformation & Strategic Success Stories)
  • 3.1 The Marketing Pathfinder – The B2B Marketing Journey of an SME
  • 3.2 Digital Transformation in Shipping – The Hapag-Lloyd Story
  • 3.3 Choosing the Right Marketing Automation Platform (Romero-Palma)
  • 3.4 Strategic Lead Management for Optimized Marketing – The Approach of Innogy in Innovative Energy Solutions
  • 3.5 Marketing and Sales Excellence – Recommendations for Tackling This Evergreen Topic
  • 3.6 Transforming to Digital Sales and Marketing: Fujitsu’s Journey Toward a Digital and Sustainability Transformation Company. .

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