B2B Marketing Guidebook - Vol. 1 The Strategic Foundations of Next Generation B2B Marketing /
| Corporate Author: | |
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| Other Authors: | |
| Summary: | XIV, 672 p. 202 illus. text |
| Language: | English |
| Published: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2025.
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| Edition: | 2nd ed. 2025. |
| Series: | Contributions to Management Science,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-031-91183-5 |
| Format: | Electronic Book |