B2B Marketing Guidebook - Vol. 1 The Strategic Foundations of Next Generation B2B Marketing /

B2B Marketing Guidebook - Vol. 1 The Strategic Foundations of Next Generation B2B Marketing /

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Seebacher, Uwe (Editor)
Summary:	XIV, 672 p. 202 illus. text
Language:	English
Published:	Cham : Springer Nature Switzerland : Imprint: Springer, 2025.
Edition:	2nd ed. 2025.
Series:	Contributions to Management Science,
Subjects:	Marketing. Management. Sales management. Sales and Distribution.
Online Access:	https://doi.org/10.1007/978-3-031-91183-5
Format:	Electronic Book

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