Customer Value-centered Management Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling /

Customer Value-centered Management Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling /

Bibliographic Details
Main Authors: Krämer, Andreas (Author), Burgartz, Thomas (Author), Muzzu, Christina (Author)
Corporate Author: SpringerLink (Online service)
Summary:XXII, 348 p. 81 illus.
text
Language:English
Published: Cham : Springer Nature Switzerland : Imprint: Springer, 2025.
Edition:1st ed. 2025.
Series:Future of Business and Finance,
Subjects:
Customer relations > Management.
Strategic planning.
Leadership.
Business information services.
Consumer behavior.
Customer Relationship Management.
Business Strategy and Leadership.
IT in Business.
Consumer Behavior.
Online Access:https://doi.org/10.1007/978-3-031-90497-4
Format: Electronic Book

Internet

https://doi.org/10.1007/978-3-031-90497-4

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