Mastering CommTech Unlocking the Potential of Digital Transformation in Corporate Communications /
| निगमित लेखक: | |
|---|---|
| अन्य लेखक: | , , |
| सारांश: | XI, 535 p. 139 illus. text |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2025.
|
| संस्करण: | 1st ed. 2025. |
| श्रृंखला: | Future of Business and Finance,
|
| विषय: | |
| ऑनलाइन पहुंच: | https://doi.org/10.1007/978-3-031-90302-1 |
| स्वरूप: | इलेक्ट्रोनिक पुस्तक |
विषय - सूची:
- Part I: Setting the Context and Creating Urgency
- Why Companies Need to Get Started with the Digital Transformation of Their Communication
- Communications is Not Immune to Digital Disruption
- Part II: Introducing CommTech and Its Foundations
- CommTech: Enhancing Communication Impact through Stakeholder Journeys
- Data-Driven Controlling of Corporate Communications with CommTech
- CommTech to Enable Data-Informed Decisions
- Media Analytics – No Data, No CommTech
- Part III: Data-Driven Approaches and Storytelling
- Holistic Data Storytelling - A Framework for Individualized, Efficient, and Effective Communication with Stakeholders
- Understanding Consumer Conversations Around Brands: Lexical Analysis of 16 Brand Campaigns
- Data-Driven Communication
- Part IV: Operationalizing and Automating Communication
- Communication Conversion Optimization (CCO)
- CommTech and RoI
- Building a Corporate Agenda: Balancing Alignment with Business Goals and Stakeholders' Interests in Topic-Based Corporate Communications
- In Search of the Perfect Communication Machine
- Part V: Artificial Intelligence in Corporate Communications: Basics, Opportunities, and Hurdles
- Predictive Communication Intelligence
- Fascination Metaverse - How Extended Realities Will Disrupt Corporate Communication
- Part VI: Special Considerations and Human Elements
- Mastering CQ in the Era of CommTech and Predictive Communication Intelligence
- CEO Positioning as an Integral Part of Corporate Communication in the Digital Age
- The Future of Influence: Transforming Lobbying with Predictive Intelligence andCommTech
- Predicting Mastering Commtech.