Mastering CommTech Unlocking the Potential of Digital Transformation in Corporate Communications /

Mastering CommTech Unlocking the Potential of Digital Transformation in Corporate Communications /

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Seebacher, Uwe (Editor), Forthmann, Jörg (Editor), Mickeleit, Thomas (Editor)
Summary:XI, 535 p. 139 illus.
text
Language:English
Published: Cham : Springer Nature Switzerland : Imprint: Springer, 2025.
Edition:1st ed. 2025.
Series:Future of Business and Finance,
Subjects:
Communication in organizations.
Business information services.
Communication and traffic.
Corporate Communication.
IT in Business.
Media Industries.
Online Access:https://doi.org/10.1007/978-3-031-90302-1
Format: Electronic Book
Table of Contents:
  • Part I: Setting the Context and Creating Urgency
  • Why Companies Need to Get Started with the Digital Transformation of Their Communication
  • Communications is Not Immune to Digital Disruption
  • Part II: Introducing CommTech and Its Foundations
  • CommTech: Enhancing Communication Impact through Stakeholder Journeys
  • Data-Driven Controlling of Corporate Communications with CommTech
  • CommTech to Enable Data-Informed Decisions
  • Media Analytics – No Data, No CommTech
  • Part III: Data-Driven Approaches and Storytelling
  • Holistic Data Storytelling - A Framework for Individualized, Efficient, and Effective Communication with Stakeholders
  • Understanding Consumer Conversations Around Brands: Lexical Analysis of 16 Brand Campaigns
  • Data-Driven Communication
  • Part IV: Operationalizing and Automating Communication
  • Communication Conversion Optimization (CCO)
  • CommTech and RoI
  • Building a Corporate Agenda: Balancing Alignment with Business Goals and Stakeholders' Interests in Topic-Based Corporate Communications
  • In Search of the Perfect Communication Machine
  • Part V: Artificial Intelligence in Corporate Communications: Basics, Opportunities, and Hurdles
  • Predictive Communication Intelligence
  • Fascination Metaverse - How Extended Realities Will Disrupt Corporate Communication
  • Part VI: Special Considerations and Human Elements
  • Mastering CQ in the Era of CommTech and Predictive Communication Intelligence
  • CEO Positioning as an Integral Part of Corporate Communication in the Digital Age
  • The Future of Influence: Transforming Lobbying with Predictive Intelligence andCommTech
  • Predicting Mastering Commtech.

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