Mastering CommTech Unlocking the Potential of Digital Transformation in Corporate Communications /
| مؤلف مشترك: | |
|---|---|
| مؤلفون آخرون: | , , |
| الملخص: | XI, 535 p. 139 illus. text |
| اللغة: | الإنجليزية |
| منشور في: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2025.
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| الطبعة: | 1st ed. 2025. |
| سلاسل: | Future of Business and Finance,
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.1007/978-3-031-90302-1 |
| التنسيق: | الكتروني كتاب |
جدول المحتويات:
- Part I: Setting the Context and Creating Urgency
- Why Companies Need to Get Started with the Digital Transformation of Their Communication
- Communications is Not Immune to Digital Disruption
- Part II: Introducing CommTech and Its Foundations
- CommTech: Enhancing Communication Impact through Stakeholder Journeys
- Data-Driven Controlling of Corporate Communications with CommTech
- CommTech to Enable Data-Informed Decisions
- Media Analytics – No Data, No CommTech
- Part III: Data-Driven Approaches and Storytelling
- Holistic Data Storytelling - A Framework for Individualized, Efficient, and Effective Communication with Stakeholders
- Understanding Consumer Conversations Around Brands: Lexical Analysis of 16 Brand Campaigns
- Data-Driven Communication
- Part IV: Operationalizing and Automating Communication
- Communication Conversion Optimization (CCO)
- CommTech and RoI
- Building a Corporate Agenda: Balancing Alignment with Business Goals and Stakeholders' Interests in Topic-Based Corporate Communications
- In Search of the Perfect Communication Machine
- Part V: Artificial Intelligence in Corporate Communications: Basics, Opportunities, and Hurdles
- Predictive Communication Intelligence
- Fascination Metaverse - How Extended Realities Will Disrupt Corporate Communication
- Part VI: Special Considerations and Human Elements
- Mastering CQ in the Era of CommTech and Predictive Communication Intelligence
- CEO Positioning as an Integral Part of Corporate Communication in the Digital Age
- The Future of Influence: Transforming Lobbying with Predictive Intelligence andCommTech
- Predicting Mastering Commtech.