Marketing and Dysfunctional Consumer Behaviour Understanding How and When Marketing Drives Problematic Consumption Patterns /
| Главный автор: | |
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| Автор-организация: | |
| Примечания: | XV, 132 p. 11 illus., 7 illus. in color. text |
| Язык: | английский |
| Опубликовано: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2025.
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| Издание: | 1st ed. 2025. |
| Серии: | International Series in Advanced Management Studies,
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| Предметы: | |
| Online-ссылка: | https://doi.org/10.1007/978-3-031-89162-5 |
| Формат: | Электронный ресурс Книга |
Оглавление:
- 1. An Introduction to Dysfunctional Consumers' Behaviour
- 2. Compulsive Buying: a Review From the Consumer Side
- 3. Gambling Addiction: a Marketing Review
- 4. Consumers' Well-being as an Outcome of Consumption Addiction
- 5. Final considerations: some implications for a more responsible marketing.