Marketing and Dysfunctional Consumer Behaviour Understanding How and When Marketing Drives Problematic Consumption Patterns /
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Crynodeb: | XV, 132 p. 11 illus., 7 illus. in color. text |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2025.
|
| Rhifyn: | 1st ed. 2025. |
| Cyfres: | International Series in Advanced Management Studies,
|
| Pynciau: | |
| Mynediad Ar-lein: | https://doi.org/10.1007/978-3-031-89162-5 |
| Fformat: | Electronig Llyfr |
Tabl Cynhwysion:
- 1. An Introduction to Dysfunctional Consumers' Behaviour
- 2. Compulsive Buying: a Review From the Consumer Side
- 3. Gambling Addiction: a Marketing Review
- 4. Consumers' Well-being as an Outcome of Consumption Addiction
- 5. Final considerations: some implications for a more responsible marketing.