Marketing and AI: Shaping the Future Together Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24 /

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Jeseo, Vincent (Editor), Parajuli, Jasmine (Editor)
Summary:	XX, 149 p. 15 illus., 10 illus. in color. text
Language:	English
Published:	Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Edition:	1st ed. 2024.
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:	Telemarketing. Internet marketing. Artificial intelligence. Business information services. Sales management. Digital Marketing. Artificial Intelligence. IT in Business. Sales and Distribution.
Online Access:	https://doi.org/10.1007/978-3-031-76193-5
Format:	Electronic Book

Table of Contents:

Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation
Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and Ad
Creative Artificial Intelligence for Marketers: A Framework and Research Agenda
Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes
Laying The Path: Modelling A B2B Customer Journey in Commodity Markets
Rethinking the relationship quality dimensions in B2B: Introducing Tap Model
User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by A LDA Based Topic Modelling Approach.

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