Consumer Brand Relationships in Tourism An International Perspective /
| Corporate Author: | |
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| Other Authors: | |
| Summary: | LIX, 626 p. 44 illus., 24 illus. in color. text |
| Language: | English |
| Published: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2024.
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| Edition: | 1st ed. 2024. |
| Series: | Tourism, Hospitality & Event Management,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-031-59535-6 |
| Format: | Electronic Book |
Table of Contents:
- 1. Consumer Brand Relationships in Tourism and Hospitality Research
- 2. Antecedents of Consumer-Brand Relationships: A Comprehensive Literature Review Approach
- 3. Consequences of Consumer-Brand Relationships: Review of Ten Major Constructs
- 4. Avatar Manipulation in Metaverse: The Consequences on Customer-Brand Relationships in Tourism
- 5. “Help me Chatbot!”: Customer Brand Relationship in The Context of Tourism Chatbots
- 6. Tourism Experiences: An Interpretive Approach to Understanding Tourist-Brand Relationships in Technology-Mediated Tourism Service Environments
- 7. Impact of Social Media Interaction on Customer’s Brand Engagement, Emotions, Word-Of-Mouth, and Brand Relationship Quality in Luxury Hotel Brands
- 8. Social Media Influencer Sustainability Communication and Consumer-Brand Relationship: An Information Quality Perspective for Sustainable Destination Brand Marketing
- 9. The Impact of Social Media Influencers on Consumer Brand Relationship in Tourism
- 10. Tourists’ Virtual Experiences to Create Sustainability: A Conceptual Model and Propositions
- 11. Key Conceptual Propositions to Engage Consumers with The Internet of Things: A Critical Scrutiny from Consumer’s Perspective
- 12. The Effect of Tourism Consumers’ Psychological Engagement on Consumer-Brand Relationship Strength
- 13. Modeling the Psychological Factors Driving Consumer-Brand Relationship in Tourism: A TISM and MICMAC Approach
- 14. Investigating the Role of Destination-Based Brand Authenticity and Brand Love on Tourist-Brand Interaction, Destination Brand Engagement, and Tourist Behavior
- 15. Configuring the Role of Brand Interactivity, Involvement and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector
- 16. Effect of Brand Relationship Factors on Satisfaction, Word-Of-Mouth, and Intention to Visit: Exploratory Study in the Tourism and Lodging Industry
- 17. Assessing the Service Trends, Brand Co-Creation, Service Brand Innovation, and Customer Brand Relationship in Tourism
- 18. The Role of Tourists’ Attitude on Revisit Intention and Willingness to Support a Destination: Mediating Effect of Destination Attachment
- 19. From Plate to Post: Exploring The Impact of Foodstagramming on Greece’s Travel Destination Image
- 20. Investigating the Effect of Social, Cultural, Personal and Demographic Factors on Revisit Intention Through the Lens of Covid-19
- 21. Effect of Tourists’ Personality on Responsible Decision Making During Covid-19 and Beyond
- 22. Developing Brand Performance Through Eliciting Perceived Brand Relationship Orientation and Consumer Engagement Value
- 23. Consumer Brand Relationship Research: Emerging Knowledge Clusters and Future Research Directions
- 24. Mapping the Intellectual Structure of Destination Loyalty Literature: A Bibliometric Analysis Approach
- 25. The Role of Green Brand Equity in Enhancing Sustainable Tourism Practices: A Systematic Literature Review
- 26. Industry and Innovation Accomplishment through the Relationship Between Destination Branding and Sustainability: SDG GOAL 9 in the Tourism Sector
- 27. Anti-Consumption and Brand Avoidance in the Airline Industry
- 28. Unveiling Negative Dimensions of Customer-Brand Relationships in Tourism: A Bibliometric Analysis
- 29. Conclusion: Updating Consumer Brand Relationships and Scope for Future Research.