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Consumer Brand Relationships in Tourism An International Perspective /

Consumer Brand Relationships in Tourism An International Perspective /

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Rather, Raouf Ahmad (Editor)
Summary:LIX, 626 p. 44 illus., 24 illus. in color.
text
Language:English
Published: Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Edition:1st ed. 2024.
Series:Tourism, Hospitality & Event Management,
Subjects:
Tourism.
Management.
Customer relations > Management.
Sales management.
Tourism Management.
Customer Relationship Management.
Sales and Distribution.
Online Access:https://doi.org/10.1007/978-3-031-59535-6
Format: Electronic Book
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Internet

https://doi.org/10.1007/978-3-031-59535-6

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