Green Marketing and Entrepreneurship
| Hovedforfatter: | |
|---|---|
| Institution som forfatter: | |
| Summary: | XV, 169 p. 57 illus., 54 illus. in color. text |
| Sprog: | engelsk |
| Udgivet: |
Cham :
Springer International Publishing : Imprint: Springer,
2024.
|
| Udgivelse: | 1st ed. 2024. |
| Fag: | |
| Online adgang: | https://doi.org/10.1007/978-3-031-50333-7 |
| Format: | Electronisk Bog |
Indholdsfortegnelse:
- Green Transition to Sustainable and Circular Economy
- Business Ethics, the Stakeholder Perspective and Circular Business Models
- Green Price and Product Strategy
- Green Promotion and Marketing Communication
- Green Supply Chain Management (Place)
- Stakeholder Analysis and Certification Strategy
- Green SWOT Analysis
- Green Segmentation, Targeting, and Strategic Positioning
- Authenticity, Blockchain Technology and Green Marketing. .