Green Marketing and Entrepreneurship
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Crynodeb: | XV, 169 p. 57 illus., 54 illus. in color. text |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Cham :
Springer International Publishing : Imprint: Springer,
2024.
|
| Rhifyn: | 1st ed. 2024. |
| Pynciau: | |
| Mynediad Ar-lein: | https://doi.org/10.1007/978-3-031-50333-7 |
| Fformat: | Electronig Llyfr |
Tabl Cynhwysion:
- Green Transition to Sustainable and Circular Economy
- Business Ethics, the Stakeholder Perspective and Circular Business Models
- Green Price and Product Strategy
- Green Promotion and Marketing Communication
- Green Supply Chain Management (Place)
- Stakeholder Analysis and Certification Strategy
- Green SWOT Analysis
- Green Segmentation, Targeting, and Strategic Positioning
- Authenticity, Blockchain Technology and Green Marketing. .