Mastering Corporate Communication A Modern Guidebook for Future-fit Strategies, Tools and Skills /

Mastering Corporate Communication A Modern Guidebook for Future-fit Strategies, Tools and Skills /

מידע ביבליוגרפי
Main Authors: Lund, Anne Katrine (Author), Refshauge, Mette (Author)
מחבר תאגידי: SpringerLink (Online service)
סיכום:VIII, 239 p. 113 illus., 4 illus. in color.
text
שפה:אנגלית
יצא לאור: Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
מהדורה:1st ed. 2024.
סדרה:Future of Business and Finance,
נושאים:
Communication in organizations.
Communication.
Corporate Communication.
Organizational and Strategic Communication.
Media and Communication.
גישה מקוונת:https://doi.org/10.1007/978-3-031-50232-3
פורמט: אלקטרוני ספר אלקטרוני
תוכן הענינים:
  • 1. Introduction
  • 2. Strategic organisational communication in a new era
  • 3. Credibility and trust as a field of work
  • 4. Corporate citizenship in a changing world
  • 5. Communication must create contact
  • 6. The data-driven communicator
  • 7. Internal stakeholders in focus
  • 8. Facilitating change
  • 9. When the crisis is triggered
  • 10. Skills of the future.

פריטים דומים