Mastering Corporate Communication A Modern Guidebook for Future-fit Strategies, Tools and Skills /

Mastering Corporate Communication A Modern Guidebook for Future-fit Strategies, Tools and Skills /

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Lund, Anne Katrine (مؤلف), Refshauge, Mette (مؤلف)
مؤلف مشترك: SpringerLink (Online service)
الملخص:VIII, 239 p. 113 illus., 4 illus. in color.
text
اللغة:الإنجليزية
منشور في: Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
الطبعة:1st ed. 2024.
سلاسل:Future of Business and Finance,
الموضوعات:
Communication in organizations.
Communication.
Corporate Communication.
Organizational and Strategic Communication.
Media and Communication.
الوصول للمادة أونلاين:https://doi.org/10.1007/978-3-031-50232-3
التنسيق: الكتروني كتاب الكتروني
جدول المحتويات:
  • 1. Introduction
  • 2. Strategic organisational communication in a new era
  • 3. Credibility and trust as a field of work
  • 4. Corporate citizenship in a changing world
  • 5. Communication must create contact
  • 6. The data-driven communicator
  • 7. Internal stakeholders in focus
  • 8. Facilitating change
  • 9. When the crisis is triggered
  • 10. Skills of the future.

مواد مشابهة