An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively /

书目详细资料
Main Authors:	Kotler, Philip (Author), Pfoertsch, Waldemar (Author), Sponholz, Uwe (Author), Sulaj, Kejsi (Author)
企业作者:	SpringerLink (Online service)
总结:	XX, 181 p. 36 illus., 35 illus. in color. text
语言:	英语
出版:	Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
版:	1st ed. 2024.
丛编:	Springer Business Cases,
主题:	Marketing. Executives > Training of. Social sciences. Humanistic psychology. Management Education. Society. Humanistic Psychology.
在线阅读:	https://doi.org/10.1007/978-3-031-49005-7
格式:	电子图书

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