An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively /

Bibliografske podrobnosti
Main Authors:	Kotler, Philip (Author), Pfoertsch, Waldemar (Author), Sponholz, Uwe (Author), Sulaj, Kejsi (Author)
Korporativna značnica:	SpringerLink (Online service)
Izvleček:	XX, 181 p. 36 illus., 35 illus. in color. text
Jezik:	angleščina
Izdano:	Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Izdaja:	1st ed. 2024.
Serija:	Springer Business Cases,
Teme:	Marketing. Executives > Training of. Social sciences. Humanistic psychology. Management Education. Society. Humanistic Psychology.
Online dostop:	https://doi.org/10.1007/978-3-031-49005-7
Format:	Elektronski Knjiga

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