An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively /

An Instructor's Manual to H2H Marketing Case Studies, Teach Human-to-Human Marketing Effectively /

Detalles Bibliográficos
Autores principales: Kotler, Philip (Autor), Pfoertsch, Waldemar (Autor), Sponholz, Uwe (Autor), Sulaj, Kejsi (Autor)
Autor Corporativo: SpringerLink (Online service)
Sumario:XX, 181 p. 36 illus., 35 illus. in color.
text
Lenguaje:inglés
Publicado: Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Edición:1st ed. 2024.
Colección:Springer Business Cases,
Materias:
Marketing.
Executives > Training of.
Social sciences.
Humanistic psychology.
Management Education.
Society.
Humanistic Psychology.
Acceso en línea:https://doi.org/10.1007/978-3-031-49005-7
Formato: Electrónico Libro

Internet

https://doi.org/10.1007/978-3-031-49005-7

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