An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively /
| 主要な著者: | , , , |
|---|---|
| 団体著者: | |
| 要約: | XX, 181 p. 36 illus., 35 illus. in color. text |
| 言語: | 英語 |
| 出版事項: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2024.
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| 版: | 1st ed. 2024. |
| シリーズ: | Springer Business Cases,
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| 主題: | |
| オンライン･アクセス: | https://doi.org/10.1007/978-3-031-49005-7 |
| フォーマット: | 電子媒体 図書 |
目次:
- 1
- The New Paradigm: H2H Marketing
- 1.1 Case Study: Whole Foods Market
- 1.2 Case Study: Design-Thinking at the Good Kitchen
- 2
- H2H Mindset: The Basis: 2.1 Case Study: H2H Mindset at Elobau
- 3. H2H Management: Putting Trust and Brand in Focus
- 3.1 Case Study: The Liva Brand Success Story
- 4. Rethinking Operative Marketing: The H2H Process
- 4.1 Case Study: The Operative Marketing Process at Siemens
- 4.2 Case Study: Medtronic and the Transformation of the CX
- 5. Finding Meaning in a Troubled World
- 5.1 Case Study: Patagonia - A Human-Centered Approach to Marketing. .