Servitization Strategy Delivering Customer-Centric Outcomes Through Business Model Innovation /

書誌詳細
主要な著者: Baines, Tim (著者), Ziaee Bigdeli, Ali (著者), Kapoor, Kawal (著者)
団体著者: SpringerLink (Online service)
要約:XXXIII, 227 p. 38 illus., 2 illus. in color.
text
言語:英語
出版事項: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
版:1st ed. 2024.
シリーズ:Palgrave Executive Essentials,
主題:
オンライン・アクセス:https://doi.org/10.1007/978-3-031-45426-4
フォーマット: 電子媒体 図書
目次:
  • SUMMARY
  • PREFACE
  • Chapter 1: Introduction
  • PART I: WHAT IS SERVITIZATION AND WHAT ARE ADVANCED SERVICES
  • Chapter 2: Servitization, advanced services, and outcomes
  • Chapter 3: Capturing value for advanced services
  • Chapter 4: Organising to deliver advanced services
  • PART II: WHY SERVITIZATION AND ADVANCED SERVICES ARE IMPORTANT
  • Chapter 5: Broad Drivers
  • PART III: HOW TO BRING ABOUT SERVITIZATION THROUGH THE INNOVATION OF ADVANCED SERVICES
  • Chapter 6: Exploring the processes of servitizaiton
  • Chapter 7: Managing the innovation of advanced services
  • Chapter 8: Close.