Servitization Strategy Delivering Customer-Centric Outcomes Through Business Model Innovation /

Manylion Llyfryddiaeth
Prif Awduron:	Baines, Tim (Awdur), Ziaee Bigdeli, Ali (Awdur), Kapoor, Kawal (Awdur)
Awdur Corfforaethol:	SpringerLink (Online service)
Crynodeb:	XXXIII, 227 p. 38 illus., 2 illus. in color. text
Iaith:	Saesneg
Cyhoeddwyd:	Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Rhifyn:	1st ed. 2024.
Cyfres:	Palgrave Executive Essentials,
Pynciau:	Service industries. Technological innovations. Strategic planning. Leadership. Production management. Services. Innovation and Technology Management. Business Strategy and Leadership. Operations Management.
Mynediad Ar-lein:	https://doi.org/10.1007/978-3-031-45426-4
Fformat:	Electronig Llyfr

Tabl Cynhwysion:

SUMMARY
PREFACE
Chapter 1: Introduction
PART I: WHAT IS SERVITIZATION AND WHAT ARE ADVANCED SERVICES
Chapter 2: Servitization, advanced services, and outcomes
Chapter 3: Capturing value for advanced services
Chapter 4: Organising to deliver advanced services
PART II: WHY SERVITIZATION AND ADVANCED SERVICES ARE IMPORTANT
Chapter 5: Broad Drivers
PART III: HOW TO BRING ABOUT SERVITIZATION THROUGH THE INNOVATION OF ADVANCED SERVICES
Chapter 6: Exploring the processes of servitizaiton
Chapter 7: Managing the innovation of advanced services
Chapter 8: Close.

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