Strategic Sales Management Insights and Guidance from Top Interim Managers /
| 団体著者: | |
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| その他の著者: | |
| 要約: | XXIII, 155 p. 54 illus., 36 illus. in color. text |
| 言語: | 英語 |
| 出版事項: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2023.
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| 版: | 1st ed. 2023. |
| シリーズ: | Future of Business and Finance,
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| 主題: | |
| オンライン･アクセス: | https://doi.org/10.1007/978-3-031-40605-8 |
| フォーマット: | 電子媒体 図書 |
目次:
- Chapter 1 Weak brands end up in outlet stores
- Chapter 2 It’s never too early: Selling the value of digital services
- Chapter 3 International sales – an opportunity for SMEs
- Chapter 4 Market segmentation: Create a clear focus for your sales activities
- Chapter 5 The G.E.I.S.T. concept
- Chapter 6 Agile Customer Co-Creation: The customer as an innovator
- Chapter 7 From virtual reality to business reality
- Chapter 8 Service and customer retention
- Chapter 9 Targeted development of an innovative business model in practice
- Chapter 10 Sales as the key to change within companies
- Chapter 11 Cultivating international sales partnerships
- Chapter 12 Business development in turnaround: Win new customers with fresh insights
- Chapter 13 Customer centricity leads to customer-focused product development
- Chapter 14 Aftermarket business is superseding traditional sales.