Consumers, Society and Marketing A Sustainability Perspective /

Consumers, Society and Marketing A Sustainability Perspective /

书目详细资料
Main Authors: Mutum, Dilip S. (Author), Ghazali, Ezlika M. (Author)
企业作者: SpringerLink (Online service)
总结:XVII, 174 p. 2 illus.
text
语言:英语
出版: Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
版:1st ed. 2023.
丛编:CSR, Sustainability, Ethics & Governance,
主题:
Marketing.
Sustainability.
Business ethics.
Industrial management > Environmental aspects.
Business Ethics.
Corporate Environmental Management.
在线阅读:https://doi.org/10.1007/978-3-031-39359-4
格式: 电子 电子书
书本目录:
  • 1. Consumption and Consumer Society
  • 2. Evolution of Marketing
  • 3. Benefits and Detriments of Marketing
  • 4. Ethical Marketing
  • 5. Sustainable Marketing
  • 6. Social Marketing
  • 7. Evolving Consumer Representations and Roles.

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