Consumers, Society and Marketing A Sustainability Perspective /
| Main Authors: | , |
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| 企業作者: | |
| 總結: | XVII, 174 p. 2 illus. text |
| 語言: | 英语 |
| 出版: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2023.
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| 版: | 1st ed. 2023. |
| 叢編: | CSR, Sustainability, Ethics & Governance,
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| 主題: | |
| 在線閱讀: | https://doi.org/10.1007/978-3-031-39359-4 |
| 格式: | 電子 電子書 |
書本目錄:
- 1. Consumption and Consumer Society
- 2. Evolution of Marketing
- 3. Benefits and Detriments of Marketing
- 4. Ethical Marketing
- 5. Sustainable Marketing
- 6. Social Marketing
- 7. Evolving Consumer Representations and Roles.