Consumers, Society and Marketing A Sustainability Perspective /

Consumers, Society and Marketing A Sustainability Perspective /

Detalhes bibliográficos
Principais autores: Mutum, Dilip S. (Autor), Ghazali, Ezlika M. (Autor)
Autor Corporativo: SpringerLink (Online service)
Resumo:XVII, 174 p. 2 illus.
text
Idioma:inglês
Publicado em: Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Edição:1st ed. 2023.
coleção:CSR, Sustainability, Ethics & Governance,
Assuntos:
Marketing.
Sustainability.
Business ethics.
Industrial management > Environmental aspects.
Business Ethics.
Corporate Environmental Management.
Acesso em linha:https://doi.org/10.1007/978-3-031-39359-4
Formato: Recurso Eletrônico Livro
Sumário:
  • 1. Consumption and Consumer Society
  • 2. Evolution of Marketing
  • 3. Benefits and Detriments of Marketing
  • 4. Ethical Marketing
  • 5. Sustainable Marketing
  • 6. Social Marketing
  • 7. Evolving Consumer Representations and Roles.

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