Consumers, Society and Marketing A Sustainability Perspective /
| Main Authors: | , |
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| Autor Corporativo: | |
| Summary: | XVII, 174 p. 2 illus. text |
| Idioma: | inglés |
| Publicado: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2023.
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| Edición: | 1st ed. 2023. |
| Series: | CSR, Sustainability, Ethics & Governance,
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| Subjects: | |
| Acceso en liña: | https://doi.org/10.1007/978-3-031-39359-4 |
| Formato: | Electrónico Libro |
Table of Contents:
- 1. Consumption and Consumer Society
- 2. Evolution of Marketing
- 3. Benefits and Detriments of Marketing
- 4. Ethical Marketing
- 5. Sustainable Marketing
- 6. Social Marketing
- 7. Evolving Consumer Representations and Roles.