Consumers, Society and Marketing A Sustainability Perspective /
| Egile Nagusiak: | , |
|---|---|
| Erakunde egilea: | |
| Gaia: | XVII, 174 p. 2 illus. text |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2023.
|
| Edizioa: | 1st ed. 2023. |
| Saila: | CSR, Sustainability, Ethics & Governance,
|
| Gaiak: | |
| Sarrera elektronikoa: | https://doi.org/10.1007/978-3-031-39359-4 |
| Formatua: | Baliabide elektronikoa Liburua |
Aurkibidea:
- 1. Consumption and Consumer Society
- 2. Evolution of Marketing
- 3. Benefits and Detriments of Marketing
- 4. Ethical Marketing
- 5. Sustainable Marketing
- 6. Social Marketing
- 7. Evolving Consumer Representations and Roles.