Consumers, Society and Marketing A Sustainability Perspective /
| Prif Awduron: | , |
|---|---|
| Awdur Corfforaethol: | |
| Crynodeb: | XVII, 174 p. 2 illus. text |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2023.
|
| Rhifyn: | 1st ed. 2023. |
| Cyfres: | CSR, Sustainability, Ethics & Governance,
|
| Pynciau: | |
| Mynediad Ar-lein: | https://doi.org/10.1007/978-3-031-39359-4 |
| Fformat: | Electronig eLyfr |
Tabl Cynhwysion:
- 1. Consumption and Consumer Society
- 2. Evolution of Marketing
- 3. Benefits and Detriments of Marketing
- 4. Ethical Marketing
- 5. Sustainable Marketing
- 6. Social Marketing
- 7. Evolving Consumer Representations and Roles.