Frontiers in Product Innovation Strategy Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future /

Frontiers in Product Innovation Strategy Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future /

מידע ביבליוגרפי
מחבר ראשי: Derval, Diana (Author)
מחבר תאגידי: SpringerLink (Online service)
סיכום:XXIV, 118 p. 36 illus. in color.
text
שפה:אנגלית
יצא לאור: Cham : Springer International Publishing : Imprint: Springer, 2023.
מהדורה:1st ed. 2023.
סדרה:Business Guides on the Go,
נושאים:
Marketing.
Industrial design.
Consumer behavior.
Industrial Design.
Consumer Behavior.
גישה מקוונת:https://doi.org/10.1007/978-3-031-25823-7
פורמט: אלקטרוני ספר
תוכן הענינים:
  • Delivering People and Planet-friendly Innovations
  • Unveiling Hidden Opportunities
  • Locating Profiable Markets
  • Defining Sustainable Growith Strategies
  • Optimizing the Product Portfolio
  • Building a Visionary Innovation Roadmap. .

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