Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Jochims, Bruna (Editor), Allen, Juliann (Editor)
Summary:XLI, 404 p. 8 illus.
text
Language:English
Published: Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Edition:1st ed. 2023.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Customer relations > Management.
Consumer satisfaction.
Strategic planning.
Leadership.
Customer Relationship Management.
Customer Satisfaction.
Business Strategy and Leadership.
Online Access:https://doi.org/10.1007/978-3-031-24687-6
Format: Electronic Book

Internet

https://doi.org/10.1007/978-3-031-24687-6

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