Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
| Autor corporatiu: | |
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| Altres autors: | , , |
| Sumari: | XXI, 302 p. 19 illus., 6 illus. in color. text |
| Idioma: | anglès |
| Publicat: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2023.
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| Edició: | 1st ed. 2023. |
| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/978-3-031-20204-9 |
| Format: | Electrònic Llibre |
Taula de continguts:
- Part I: Introduction. Chapter 1: Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century. Introductory Remarks
- Part II: Rise of Modern Consumption and Advertising before World War II
- Chapter 2: Handmade by Peasants for Metropolitan Consumers. Textiles, Social Entrepreneurship and the Austro-Hungarian Countryside
- Chapter 3: German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and Communication
- Chapter 4: The Role(s) of the Czechoslovak New Woman as a Consumer. The Case of the Women‘s Magazine Eva (1928-1938)
- Part III: "Soviet Style” of Advertising and Consumption
- Chapter 5: Fur Trade in Turmoil. Pelt Commodification in Leipzig from Fin de Siècle to Sovietization
- Chapter 6: Early Soviet Consumption as a First “Battle” on the Cultural Front
- Chapter 7: ‘They even gave us pork cutlets for breakfast’. Foreign Tourists and Eating-out Practices in Socialist Romania during the 1960s and the 1980s
- Part IV: Transformations in Socialist Consumer Cultures and Advertisements
- Chapter 8: Socialism Without Future. Consumption as a Marker of Growing Social Difference in 1980s Hungary
- Chapter 9: Eesti Reklaamfilm as a Jack-of-All-Trades. On the Untold Opportunities of a Late Soviet Advertising Bureau
- Chapter 10: Tobacco Product Design, Marketing, and Smoking in the USSR
- Part V: Concluding Comment
- Chapter 11: Concluding and Summarizing Comment.