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Marketing to the Aging Population Strategies and Tools for Companies in Various Industries /

Marketing to the Aging Population Strategies and Tools for Companies in Various Industries /

Bibliographic Details
Main Author: Moschis, George P. (Author)
Corporate Author: SpringerLink (Online service)
Summary:XV, 345 p. 3 illus.
text
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2022.
Edition:1st ed. 2022.
Series:Management for Professionals,
Subjects:
Consumer behavior.
Age distribution (Demography).
Industries.
Marketing.
Consumer Behavior.
Aging Population.
Online Access:https://doi.org/10.1007/978-3-031-13097-7
Format: Electronic Book
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Internet

https://doi.org/10.1007/978-3-031-13097-7

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