Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

Podrobná bibliografie
Korporativní autor:	SpringerLink (Online service)
Další autoři:	Kilpatrick, Bruce (Editor), Kobel, Pierre (Editor), Këllezi, Pranvera (Editor)
Shrnutí:	XVII, 457 p. 1 illus. text
Jazyk:	angličtina
Vydáno:	Cham : Springer International Publishing : Imprint: Springer, 2023.
Vydání:	1st ed. 2023.
Edice:	LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition,
Témata:	Private international law. Conflict of laws. International law. Comparative law. Information technology > Law and legislation. Mass media > Law and legislation. Artificial intelligence. Telemarketing. Internet marketing. Big data. Trade regulation. Private International Law, International and Foreign Law, Comparative Law. IT Law, Media Law, Intellectual Property. Artificial Intelligence. Digital Marketing. Big Data. International Economic Law, Trade Law.
On-line přístup:	https://doi.org/10.1007/978-3-031-07422-6
Médium:	Elektronický zdroj Kniha

Obsah:

Part I: Antitrust in Data Driven Markets
International Report
Australia
Austria
Belgium
France
Germany
Hungary
Norway
Switzerland
United Kingdom
Part II: Legal Framework for Influencers, Native Advertising and Control over the use of AI in Marketing
International Report
Austria
Brazil
Germany
Hungary.

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