Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

Detalhes bibliográficos
Autor Corporativo: SpringerLink (Online service)
Outros Autores: Kilpatrick, Bruce (Editor), Kobel, Pierre (Editor), Këllezi, Pranvera (Editor)
Resumo:XVII, 457 p. 1 illus.
text
Idioma:inglês
Publicado em: Cham : Springer International Publishing : Imprint: Springer, 2023.
Edição:1st ed. 2023.
coleção:LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition,
Assuntos:
Private international law.
Conflict of laws.
International law.
Comparative law.
Information technology > Law and legislation.
Mass media > Law and legislation.
Artificial intelligence.
Telemarketing.
Internet marketing.
Big data.
Trade regulation.
Private International Law, International and Foreign Law, Comparative Law.
IT Law, Media Law, Intellectual Property.
Artificial Intelligence.
Digital Marketing.
Big Data.
International Economic Law, Trade Law.
Acesso em linha:https://doi.org/10.1007/978-3-031-07422-6
Formato: Recurso Eletrônico Livro
Descrição
Descrição Física:XVII, 457 p. 1 illus. online resource.
Resumo:XVII, 457 p. 1 illus.
text
ISBN:9783031074226
ISSN:2199-7438
DOI:10.1007/978-3-031-07422-6

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