Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

Manylion Llyfryddiaeth
Awdur Corfforaethol: SpringerLink (Online service)
Awduron Eraill: Kilpatrick, Bruce (Golygydd), Kobel, Pierre (Golygydd), Këllezi, Pranvera (Golygydd)
Crynodeb:XVII, 457 p. 1 illus.
text
Iaith:Saesneg
Cyhoeddwyd: Cham : Springer International Publishing : Imprint: Springer, 2023.
Rhifyn:1st ed. 2023.
Cyfres:LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition,
Pynciau:
Private international law.
Conflict of laws.
International law.
Comparative law.
Information technology > Law and legislation.
Mass media > Law and legislation.
Artificial intelligence.
Telemarketing.
Internet marketing.
Big data.
Trade regulation.
Private International Law, International and Foreign Law, Comparative Law.
IT Law, Media Law, Intellectual Property.
Artificial Intelligence.
Digital Marketing.
Big Data.
International Economic Law, Trade Law.
Mynediad Ar-lein:https://doi.org/10.1007/978-3-031-07422-6
Fformat: Electronig Llyfr
Disgrifiad
Disgrifiad Corfforoll:XVII, 457 p. 1 illus. online resource.
Crynodeb:XVII, 457 p. 1 illus.
text
ISBN:9783031074226
ISSN:2199-7438
DOI:10.1007/978-3-031-07422-6

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